Privacy Policy

Context

Type of Information

Primary Purpose for Collection & Use

Contact customer service, make inquiries, or otherwise communicate with us

Contact information (e.g., name, home or physical address, email address, telephone number, and mobile phone number).

Some of our Sites utilize live or automated conversation systems, or “chat bots,” that allow us to interact with customer, help customers buy goods and services, and answer a wide variety of questions. When you communicate with our chat bots, we collect the content that you send to us in order to reply. For more information about our use of chat bots, please go to Terms & Conditions.

We have a legitimate interest in receiving, and responding to your inquiries and acting upon your feedback or issues.

Opt in to receive promotional communications

Contact information (e.g., name, home or physical address, email address, telephone number, and mobile phone number);

We share information about new products, events, and promotions with individuals that have opted in to receive such information. We also have a legitimate interest in sharing information about our products or services.

Order merchandise

Contact information (e.g., name, home or physical address, email address, telephone number, and mobile phone number);

Billing and shipping information (e.g., credit/debit card number, expiration date, CVV code, billing and shipping addresses and contact information).

We use your information to perform our contract to fulfill your order and process your transactions/payments.

Register for an account

Contact information (e.g., name, home or physical address, email address, telephone number, and mobile phone number);

Username and passwords used to access Sites, including verification through social media platforms.

We have a legitimate interest in administering your account and providing account related functionalities. Accounts can be used for easy checkout and to save your preferences and transaction history.

Interact with us on social media

Social media account information (e.g., user name and passwords, profile images, and other images that you make available such as user-generated content).

We have a legitimate interest providing customers with a means for interacting with us on social media.

We also have a legitimate interest in understanding customer perception of our brands and products, creating content tailored to our followers, understanding industry trends, improving customer experience, and developing products that would be of interest to our followers.

Enter a promotion, sweepstakes, contest, or other special offer

Contact information (e.g., name, home or physical address, email address, telephone number, and mobile phone number);

Government identification numbers (which may include, if you are resident in the US, Social Security Number (in limited circumstances, for example if you win a sweepstakes or receive compensation that must be reported on government tax forms)).

We have a legitimate interest in operating the sweepstakes, contests, and special offers, including notifying you if you are selected. In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws.

Complete a survey or voluntarily provide information about yourself

Demographic information including date of birth, gender, interests, state, zip/postal code, time zone, country, and language;

Preferences, shopping habits, and other lifestyle information, including product wish lists, order history, marketing preferences, and cell phone carrier.

We have a legitimate interest in understanding our users and providing tailored services.

We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud.

Interact with our Site, emails, and/or online advertisements

Search queries, Application usage data;

Server log file location, internet service provider, mobile or other device identifier (e.g., UDID and MEID), user agents, or IP address;

Information collected through cookies, tags, pixels, clear pixels, beacons, and other similar technologies;

Referring and exiting websites/URLs (including click through URL and pixel tags);

Browser and device information (including platform and version);

Geo-location information such as your precise or approximate location.

We have a legitimate interest in understanding our users and providing tailored services. In some contexts our use is also based upon your consent, such as when we obtain your consent for the deployment of cookies on our Sites.

We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful.

We have a legitimate interest in monitoring our networks and the visitors to our Sites. We also have a legitimate interest in detecting and preventing fraud.

Category of Personal Information

Is information collected by us?

Is information transferred for valuable consideration for Midnight Affinity, LLC?

Is information transferred for business purposes?

Identifiers including real name, alias, postal address, unique personal identifier, online identifier, internet protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers;

Personal information described in California Civil Code Section 1798.80, including bank account number, credit card number, debit card number, or any other financial information; medical information, or health insurance information.

Characteristics of protected classifications under California or federal law;

Commercial information, including records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;

Biometric information;

Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement;

Geo-location data;

Audio, electronic, visual, thermal, olfactory, or similar information;

Professional or employment-related information; and

Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (FERPA).